Anatomy of a Logo

A logo is “a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” Your logo design is the most important aspect of your corporate identity and largely defines the way people perceive your organization.

SparkDawn offers two logo servicesFresh Logo (creating a new logo from scratch) and Logo Refresh (modernizing dated logos). This video chronicles updates to some famous logos:

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